![]() ![]() Three-fourths of the world’s marketers use visuals to get their messages across. We are still very much a visual society – even more so than two years ago. TODAY, INFOGRAPHICS ARE MORE POPULAR THAN EVER. Yes, they chose the perfect web design company to fulfill not only their web design requirements but infographics too. The reason those businesses got successful is the same reason why you should thrive for infographics. Infographics have been thriving since 2017, with around 60% of businesses finding them to be effective for marketing and sales purposes. ![]() If you have yet to venture into the realm of infographics, there’s no better time. INFOGRAPHICS ARE VALUABLE TOOLS BUSINESSES CAN USE FOR MARKETING AND SALES. This can lead to a search engine optimization (SEO) boost and many other benefits that a simple picture cannot provide. Unlike a photograph, however, infographics also offer the opportunity to convey information through text. VISUAL COMMUNICATION IS MORE ENGAGING AND VALUABLE TO USERS THAN NONVISUAL. ![]() Studies show that a whopping 91% of buyers prefer visual content to traditional or static media. Visuals are now the communication method of choice. INFOGRAPHICS ARE AN IDEAL WAY TO COMMUNICATE WITH TODAY’S CONSUMERS. The information-heavy nature of an infographic also translates into benefits for the brand in terms of authority and authenticity. This allows readers to instantly share them to social media with just a click. INFOGRAPHICS ARE EASILY SHAREABLE SINCE THEY POST TO WEBSITES AS IMAGE GRAPHICS. At the same time, they grab the eye and keep users engaged with the content. They convey a great deal of information – usually supported by statistics and high-quality sources – without overwhelming the reader with wordy explanations. We’ll get into the backlink generation tactics later, but before that, let’s understand the elements in infographics.Īn infographic combines two of the most important things in marketing: INFORMATION AND GRAPHICS. Many marketers in top creative agencies and SEO companies also use infographics to generate backlinks. Instead of boring readers with a lot of dry information or statistics, marketers can use an infographic to send the message in a more captivating way. An infographic is a medium that turns complex information into visuals or a story to more effectively communicate its key points. ![]()
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